Tuesday, March 10, 2015

Apple's "Shot on an iPhone 6" Ad Campaign

Also in this issue...

Explore Sri Lanka with a National Geographic Photographer!
The Dress that Blew Up the Internet
Apple's "Shot on an iPhone 6" Ad Campaign
The Friedman Archives is Hiring!
And more...


Apple's "Shot on an iPhone 6" Ad Campaign

A licensable shot taken with a Samsung Galaxy S5 smartphone.  Good light, strong composition, no distracting background.  Smartphone cameras do great in ideal conditions.
Apple is currently running a major ad campaign called "Shot on iPhone 6" which, not surprisingly, shows off some pretty impressive images, all shot with the camera on their iconic smartphone.  (If you haven't seen it, here's a link to Apple's World Gallery.  Worth a peruse!)

Upon viewing these images, Apple wants you to say, "Wow, the iPhone 6's camera must be great!".  And in fact, I'm sure most people seeing the photos will say this very thing.  The pictures are quite good, after all.

But without meaning any disrespect to the camera,